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About The Book


In What Is Your WHAT? Steve Olsher, award-winning author and founder of The Reinvention Workshop, reveals his proven process that has helped thousands of men and women cultivate a life of purpose, conviction, and contribution by identifying and creating a plan of action for bringing the ONE thing they were born to do to fruition. It is a timely step-by-step guide that will propel you towards achieving both peace and prosperity sharing your unique gift with the world.

Featuring inspirational stories of trial, tribulation, and triumph, as well as examples of 18 public figures such as Guy Kawasaki, Chris Brogan, Mari Smith, and Jack Canfield who Steve sat down with to discuss how they made their critical shift from pursuing commodity-driven opportunities to honoring their singular blueprint, What Is Your WHAT? will help you identify what puts fire in your soul.

Olsher’s singular approach to realizing permanent, positive change blends proprietary methods with ancient wisdom and revolutionary lessons from modern thought leaders. Leverage this proven system to discover your WHAT and realize ultimate achievement in business and life. The world is waiting for you!

What You Will Learn With This Book

One person has the power to change the world, impact millions of lives,
and leave a legacy for lifetimes to come. That person is… YOU!

With Steve’s inspiring direction, you’ll learn how to:
  • Become aware of your strengths and self-imposed limitations
  • Journey through the Four Stages of Learning and shift from Unconscious Incompetence to Unconscious Competence
  • Retrain your brain to experience life without the filter of preconceived notions
  • Identify your WHAT — that is, the ONE thing you were born to do
  • Forge your path and create your legacy
  • Become who you were born to be

Words of Praise

Jack Canfield

Every once in a while a book comes along that stands out in its ability to really help people. If you are one of those people who feels unsatisfied with your work or still haven't figured out what you want to do when you grow up, read this book, do the brilliantly constructed exercises and watch your life transform.

2017-04-26T17:57:44+00:00
Every once in a while a book comes along that stands out in its ability to really help people. If you are one of those people who feels unsatisfied with your work or still haven't figured out what you want to do when you grow up, read this book, do the brilliantly constructed exercises and watch your life transform.

Dan Miller

We are told the biggest regret shared by people in the last days of life is that they did not live an authentic life. Busy living out the expectations of others, they tried to be ‘responsible’ and ‘practical,’ but missed the one thing that would have made them great. In this timely book, Steve draws from the examples of people living their WHAT to give each of us a step-by-step process for living authentically. Prepare to become who you were born to be.

2017-04-26T19:00:03+00:00
We are told the biggest regret shared by people in the last days of life is that they did not live an authentic life. Busy living out the expectations of others, they tried to be ‘responsible’ and ‘practical,’ but missed the one thing that would have made them great. In this timely book, Steve draws from the examples of people living their WHAT to give each of us a step-by-step process for living authentically. Prepare to become who you were born to be.

Sam Horn

What Is Your WHAT? will make a positive difference in your life. If you've ever wondered, 'Why am I here and how can I turn my joy into my job?' -- this book shows you how. Read it and reap.

2017-04-26T19:00:35+00:00
What Is Your WHAT? will make a positive difference in your life. If you've ever wondered, 'Why am I here and how can I turn my joy into my job?' -- this book shows you how. Read it and reap.

Joel Comm

I believe we are all created by God with a unique set of passions, talents, skills, abilities, personality and presence that make us unique. That means you are the only one that can bring your unique value to the world! In What Is Your WHAT?, Steve Olsher helps you identify and move forward into what you were born to do. That fire burning inside you? It's calling you to impact the world. Do it!

2017-04-26T19:01:11+00:00
I believe we are all created by God with a unique set of passions, talents, skills, abilities, personality and presence that make us unique. That means you are the only one that can bring your unique value to the world! In What Is Your WHAT?, Steve Olsher helps you identify and move forward into what you were born to do. That fire burning inside you? It's calling you to impact the world. Do it!

David Allen

Steve Olsher has done a stellar job in reminding us of the key to really engaging with our life and work. A direct, engaging, and useful manual for connecting with our own unique signatures, and why that matters.

2017-04-26T19:01:46+00:00
Steve Olsher has done a stellar job in reminding us of the key to really engaging with our life and work. A direct, engaging, and useful manual for connecting with our own unique signatures, and why that matters.

Suzanne Evans

In What Is Your WHAT? Steve Olsher shows you how to move from being awake to being ALIVE. Seriously... life is short. Read this book, discover what you were born to do, share your gifts with the world, and get paid extraordinarily well for what you would gladly do for free.

2017-04-26T19:02:11+00:00
In What Is Your WHAT? Steve Olsher shows you how to move from being awake to being ALIVE. Seriously... life is short. Read this book, discover what you were born to do, share your gifts with the world, and get paid extraordinarily well for what you would gladly do for free.

About The Author


Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.

A 25+ year entrepreneur, Steve is the Chairman & Founder of Liquor.com, online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do, author of the Business Technology Book of the Year, Internet Prophets: The World’s Leading Experts Reveal How to Profit Online, host of the #1 rated radio show/podcast Reinvention Radio, international keynote speaker, and an in-demand media guest who has appeared on CNN, The Huffington Post, Entrepreneur on Fire and countless other media outlets.


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